Starbucks and Its Brand Image in the Market Free Essay Example, 2750 words

The company has its largest customer base in Germany with its first in-house production. These companies for their implementation of globally effective strategy relied on its set of principles and guidelines which included a selection of partner having the similar mindset and shared the same view for the product and the market prospect. There are many luxury car brands, such as Toyota Motor Corporation's Lexus line and BMW, promoted their certified pre-owned vehicle programs under which they reconditioned the used cars, and presented the product with a new warranty date, and they offered the product with the same appeal which they opt for their new products which convinced their prospective customers in paying little more in such hardship just for the sake of fulfilling their dreams of having that unique range of products. . Louis Vuitton, yet another designer brand which is owned by France s LVMH Moet Hennessy insisted lately on promoting its junior leather goods and other items a t Neiman Marcus department stores (Buss, 2002). the major challenges faced by such branded firms offering luxury goods to their customers look on factors for sustainability such as brand loyalty, evaluation of performance on the basis of objectives of the tasks, and also considers the customers experience regarding their products (Parasuraman Grewal. We will write a custom essay sample on Starbucks and Its Brand Image in the Market or any topic specifically for you Only $17.96 $11.86/page